After many years of losing connection with its core consumer base, Snapple wanted to get back to what made them such a great brand in the beginning. We reopened Snapple’s dialogue with its fans by creating a campaign that featured real consumers talking about their favorite Snapple beverage. In return, we had people in their lives talking about them, without them knowing. We even brought back Wendy “The Snapple Lady” as the VO. We produced NYC OOH and recorded a radio version of the campaign with Ed Helms playing the part of Snapple. The campaign help reignite loyalty and sales.