Click to enlarge
Click to enlarge
Another campaign we wanted to give your old, manual toothbrush an artistic send-off. We'll have several contemporary artists create sculpture and other works of art using old, manual toothbrushes. We'd invite people to particpate and do the same.
TURTLE DOVE TWEETS - PR STUNT
The holidays is a time to share your thoughts and feelings with friends and family and let them know you are thinking of them. And with today’s technology, you can do all of that with just a Tweet.
This winter, people traveling through Times Sq. will have the opportunity to send a holiday Tweet the old fashioned way, by carrier bird. Turtle Dove, to be exact.
We’ll set up a table where people can write their message. We’ll get their email and/or mobile number for confirmation when the message arrives. We’ll attach the message to a carrier Turtle Dove and send it off.
SIGN - Turtle Dove Holiday Tweet. Send a holiday tweet with thousand year old technology.
After we send the bird off and the person walks away, they get an email/ text that reads:
You didn’t think your message will actually get there, did you?The technology of carrier birds is thousands of years old. You know what other technology is that old? Your manual toothbrush.Stick with Technology and get a Philips Sonicare. 31,000 brush strokes a minute. 5X the plaque removal. It’s the most advanced toothbrush you can get. Receive 10% off your Philips Sonicare toothbrush at amazon.com.
At 31,000 brush strokes a minute, the Sonicare toothbrush is the most advanced, most modern way you can clean your teeth. In the "Stick with Technology" campaign, we tried to show that using a manual toothbrush is well, so primitive.