The One Club came to Cliff Freeman & Partners and asked us to help get more people to come to the One Show. There really is no excuse to miss the most important advertising show of the year, so we sent out a catalogue to every agency advertising certain products they could buy to ensure they don’t have an excuse to miss the show.
On top of the direct mail piece, we created a toll-free hotline as well as online videos showcasing the more interesting items.
They say attendance was up that year. I don’t know, I couldn’t make it.