On Valentine’s Day, when you want to make a woman feel special, you send her flowers from 1-800 Flowers. Now, when you want to make a man feel special, there’s 1-800 Sandwich.
For Valentine’s Day, we created a brand new sandwich delivery service in NYC designed to deliver love. We created a site where sandwiches can be ordered and supported the effort with OOH and street teams. We made mayonnaise top of mind and created a new holiday tradition.