Erickson Communities are on a mission to retire the retirement community by catering to the growing number of people that are still active and still have life to live. We needed to reverse the misconceptions of how life is, or isn't, in these kinds of communities. We needed to give it a complete refresh, from top to bottom. We even changed its name from Erickson Retirement to Erickson Living. I also wrote the tag, "Live your Whole Life".