NOVARTIS

Those who suffer from Carcinoid Syndrome often feel like their stomach is constantly being slammed. To raise awareness that persistent stomach issues may be a sign of something more serious, I worked with Mark Schruntek, Anthony DeCarolis, and Klick Health’s Elliot Langerman to create a campaign where an ’80s wrestler embodied the condition. The effort included unbranded TV and digital banners, and even a 12-foot stomach we built for the shoot. The campaign directed patients to a website where they could take a survey and learn more.

2018 Gold Cannes Lion Winner Integrated Campaign