NOVARTIS

Those who suffer from Carcinoid Syndrome feel as though their stomach is constantly being slammed. To raise awareness that your consistent stomach issues may be a sign of something more serious. I worked on this with Mark Schruntek, Anthony DeCarolis and Klick Health’s Elliot Langerman, to create a campaign where an 80's wrestler is the embodiment of the condition. The effort consisted of unbranded TV and digital banners in which we got to create a 12-foot stomach. The effort drives patients to a website where they can take a survey and learn more.

2018 Gold Cannes Lion Winner Integrated Campaign